Marketing to Older Consumers - 1.4 billion over 60 year old consumers by 2030. Future of Marketing Keynote Speaker. Ageing customers, strategies to target older consumers and other marketing trends. Why many companies fail in marketing to older people

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

How to market to older consumers and grow your business. 1.4 billion people will be over 60 by 2030, up from 1 billion today.

Over 90,000 people have read this post, based on many marketing keynotes on reaching older people.

Many retail brands, travel companies and other businesses are starting to target older people much more actively – because there are so many of them, they are rapidly growing in number, and many of them also have money to spend.

Over 75% of all UK and American wealth is now owned by those over the age of 65 and most of them are women. So you could say that older women own most of America and the UK. In Italy by 2026 there will be over a million people living over the age of 90 – and this mainly female group will be large enough to decide every election result. We will see a similar situation in Germany and many other nations. Yet despite all this, most businesses fail to meet the needs of older people. 

What will be the future of marketing? 

What are future marketing trends for 2030?

What will advertising look like in 2025?

What will be the future of digital marketing in 2035?

* "How AI Will Change your life - A Futurist's Guide to a Super-Smart World" - Patrick Dixon's latest book on AI is published in September 2024 by Profile Books.  It contains 38 chapters on the impact of AI across different industries, government and our wider world, including the future impact of AI on marketing.

Need a world-class marketing keynote speaker? Phone Patrick Dixon now or email.

Read more: Marketing to Older Consumers - 1.4 billion over 60 year old consumers by 2030. Future of Marketing Keynote Speaker. Ageing customers, strategies to target older consumers and other marketing trends. Why many companies fail in marketing to older people

Marketing to Tribes, consumer groups, targets social marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Target groups marketing Impact of tribalism on business: culture, niche markets, consumer groups, cultural belonging, family, team leadership, community, business unit, neighborhood, village, town, nation. Language and culture in tribal marketing. Tribal links based on interests, location, business. Social networking and new online tribes. How to strengthen corporate tribes, brand loyalty and customer commitment. Impact of Web 2.0, blogs, blogging and social networking ...

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The future of marketing - Article in Portuguese

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

The future of marketing - Lisbon Portugal

Marketing: Profissionais reunidos em congresso insistem n ecessidade de inovar Agencia Lusa Portugal - 24 November 2005

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Why Consumer Reports and Market Research or Focus Groups can't predict the future. How to achieve more accurate customer insight into future expectations and behaviour - Future of Marketing Keynote Speaker

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Don’t believe consumer reports – they can’t predict the future. Consumer reports only tell us about today. They tell us nothing about tomorrow.

Customers usually know even less about the future than the executives who have paid to ask them. Consumer reports are always history, relating to past products and services. Of course they are useful to read before going out and spending a load of money, and are a way of listening into community gossip about what is going on in the market place, but they have limitations.

Archive: Based on article published Sunday Telegraph 1/11/98 - but just as true today!  Very accurate Futurist insights.

Read more: Why Consumer Reports and Market Research or Focus Groups can't predict the future. How to achieve more accurate customer insight into future expectations and behaviour - Future of Marketing Keynote Speaker

Future of Advertising Billboards and Signs. Future of Marketing - Futurist Keynote Speaker Q&A

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Q to www.twitter.com on future of advertising, marketing and media campaigns. How to reach target audiences more effectively. Impact of new media and traditional media.

Patrick Dixon is a Futurist and keynote speaker on The Future of Marketing and many related issues.

Read more: Future of Advertising Billboards and Signs. Future of Marketing - Futurist Keynote Speaker Q&A