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Patrick Dixon - Futurist Keynote Speaker - Take Hold of Your FUTURE
Strategy and Trends Advisor to 400 Global Companies in Every Industry
Marketing to Tribes, consumer groups, targets social marketing
Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer
Target groups marketing Impact of tribalism on business: culture, niche markets, consumer groups, cultural belonging, family, team leadership, community, business unit, neighborhood, village, town, nation. Language and culture in tribal marketing. Tribal links based on interests, location, business. Social networking and new online tribes. How to strengthen corporate tribes, brand loyalty and customer commitment. Impact of Web 2.0, blogs, blogging and social networking ...
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Newer news items:
- Better Corporate Image: how to communicate better with customers, media and shareholders
- How to market using social media. Rules for social networking. Give info away - Future Marketing
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- Competing with noise! Customers, Brands - Marketing Trends
- Future of Brand, Marketing and Advertising Agencies
- Future of Marketing: reveal facts and kill hype
- Stronger Brands: 10 steps to refresh your brands and marketing
- Warm up your Brand - Branding Power - Future of Marketing
- Future of New Brands and Branding
- Future of call-centres - funny video - how to improve customer experience
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- How two-faced companies destroy their business - Future Marketing
- Marketing Strategy - multichannel mix. Future messages. Marketing trends
- How to win customers! Better Call-Centres, What is CRM? Customer services keynote speaker
- Future of Marketing - Marketing Videos, Conference Keynote Speaker on Marketing
Older news items:
- Future of Marketing, Advertising Trends, Digital Marketing - keynote speaker and Futurist
- Future of Advertising Billboards and Signs. Futurist Q&A
- Brands: impact social networks on marketing, corporate image
- Older consumers - new marketing and brands - Future of Marketing
- Marketing to Older Consumers - Future of Marketing Keynote Speaker. Ageing customers, strategies to target older customers and other marketing trends
- Marketing to Older Consumers - Future of Marketing
- Marketing in an Economic Crisis - Future of Marketing
- The future of marketing - Article in Portuguese
- Why Consumer Reports can't predict the future - Future of Marketing
- Why Market Research Fails to Predict the Future - Future of Marketing
- Future of Marketing
Thanks for promoting with Facebook LIKE or Tweet. Really interested to read your views. Post below.
Interesting stuff. Considering there is an aging population in the UK, that have spending power, most of the advertising seems to be directed towards the younger generation. Current visual images choices and rather simplistic messages, might not actually appeal to the middle aged generation.
Younger people are more likely to take something for its face value, whereas older people with more life experience, may need to see "fact then proof" rather than "fact then benefit"
Maybe I will try this out in our advertising. !!