Trust is the most important thing you sell - health care trends and marketing keynote speaker - Dr Patrick Dixon - VIDEO

Dr Patrick Dixon, YouTube Futurist Keynote Speaker - Recent Futurist YouTube Videos - Keynote Speaker

Trust is critical to health care, animal health and customer engagement. Understanding your customer. Trust is the main thing that most companies sell: trust in the bank, trust in the airline, trust in the food company, trust in a pharma company or an animal health company. Most consumers trust opinion of strangers on social media more than the official websites of companies. Most people trust Google search more than their own physicians. Most farmers trust Google search more than their own vets. Why reputational risk is so important.

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