18 Books by Futurist Keynote Speaker / Author							 - 			
			
									Rising Price of Love - free book on relationships								
	
One of the reasons why monogamy is so still so  popular is that the revolution in sexual relationships has done  nothing to help the fundamental human search for love, indeed  it has made finding secure love far more difficult in a fractured  world.
It is important for us to understand this need  because it lies at the very heart of the changes we are beginning  to see today. The fact is that having several sexual partners  a year does little to fill the empty void, often leaving it even  emptier than it was before.
Unlike sex drive which is temporary, erratic,  affected by age, circumstances and illness, the need to be loved  is a basic instinctive desire in every person as every psychologist  knows.
This need to be valued, affirmed, cared for and  understood appears on the day of birth and remains until the day  of death. It is therefore a more constant drive than sex alone,  yet often muddled with it. This search for love can drive some  people to have more sexual partners but a far greater number to  have less, and is the force behind popular monogamy.
When  sex can destroy long term love 
In contrast teenagers looking for love do often  have sex as a result. It is one of the commonest reasons they  give. They hope sex will make love last. Unfortunately experience  is often the opposite. One way to make long term love less likely  is to have sex with the person before marriage - and the quickest  way to destroy the relationship completely is to have sex with  someone else when you are.
Sex outside of marriage may be common and so  is cohabitation - almost one in five between sixteen and fifty  nine were living this way in the UK in 1992. However co-habiting  couples are 50% more likely to divorce after five years, 60% more  likely to be divorced after ten years, compared to those who wait  until marriage . A very big risk.
When you have enjoyed some of the rewards of marriage without the cost of commitment, later marriage is almost  certain to feel less special. A honeymoon becomes an anticlimax,  if it happens at all, and everything else just carries on as before.  So much for sex leading to lasting love.
The reality is that sex outside of marriage can  wreck a marriage and divorce is often a catastrophe. The search  for love is particularly acute after the loss of a relationship,  perhaps why those separated, divorced or widowed are twice as  likely as those single or cohabiting to have two or more sexual  partners each year.
So what do people dreams of when it comes to  sex? That will tell us what they want for their lives tomorrow.  The answer is that there are two different dreams, one driven  by pleasure and the other by the search for love.
The sexual revolution tells us people's dreams  should be of free sex, wandering from one relationship to another;  probably enjoying a full sex life by the age of sixteen; feeling  free in adultery without guilt or disapproval from others; seeing  lifetime commitment as unrealistic and boring.
However the reality of a our dreams is a little  different. The dreams are confused, and we can listen in to them  through the media which is market led, providing images, sounds  and words that people are willing to spend time and money consuming.
Torn  between two fantasies
They show a schizophrenic hope, torn between  two fantasies: the first, particularly for men, is exhilarating,  boundless, endless sex in as many exciting situations as possible  with lots of different people. This is the fantasy of pornography.
The second is an amazing person who walks into  your life, you fall in love with and have a passionate, beautiful,  fulfilling, exciting, life-changing, perfect relationship that  goes on and on forever. This is the fantasy of the romantic ideal.
Between the two can be the dull reality of a  neglected relationship which is no longer fulfilling nor exciting.  No wonder so many are confused. Surely there is something better?  In my own experience I know that there is.
So which of the two will survive the conflict?  Romantic love or sensation seeking? Which will drive tomorrow's  people the most?
Attempts have been made recently by the entertainment  industry to fuse the two together: both sex pleasure and romantic  love. In "The Getaway" released in 1994, screen co-stars  Kim Bassinger and Alec Baldwin performed some of the most explicit  sex scenes since Bassinger appeared in the film "9 1/2 weeks".  Yet in a clear sign of changing culture, they exploited the fact  that in real life they are married, to help allay public doubts  about sex on the screen.
At a time when the US film industry is facing  legislation to curb sex and violence, Basinger and Baldwin became  the leading ambassadors of "hot monogamy", a new formula  for a post-AIDS world combining elements of safe sex, eroticism  and family values.
Other monogamy orientated films include "Far  and Away" (Tom Cruise and wife Nicole Kidman), "Flesh  and Bone" (Dennis Quaid and Meg Ryan, also married) and "Love  Affair" (Warren Beatty and Annette Benning, married).
Romance  is big business
Romance is a powerful force. The last five decades  or more have been filled by millions of romantic dreams. Romance  is a money spinner. Look at Mills and Boon, publishing new titles  every couple of weeks. Barbara Cartland is said to finish a new  romantic book every month to satisfy an almost insatiable demand  for a female audience who like to dream.
Literature has fed off romance for hundreds of  years - and romantic heros have sometimes died for it. Annabel  Heseltine wrote in the Sunday Times:
"Sex is wonderful. Without romance though  it is like vanilla ice cream without chocolate sauce - nice but  not delicious. Without romance there would be no surf on the waves,  no fire in the volcano and the champagne would be flat.... Those  everyday experiences - whose turn it is to do the washing up or  change the nappies, her face packs and nanny problems, his fag  ends and whisky-tainted friends - hardly make for exciting literature  or deep pillow talk."
In the influential opinion of Dr Masters, women  may be more romantically inclined than men:
"Men usually have affairs to find sexual  variety and excitement, while women are more apt to have affairs  looking for emotional returns. To put it another way, men have  affairs seeking genital strokes, women have affairs to get ego  strokes."
Finding  the ideal partner 
Romance drives partner selection and the hopes  for a relationship. I have an advertisement before me for a book:  "How to find your ideal partner", aimed at the millions  each year who scan personal ads columns or lonely heart sections.
The book promises to "reveal how single  people of all ages can find an ideal partner for a loving permanent  relationship". Then there are dating agencies. Hundreds of  them across Europe, Australia and America.
Dateline is the world's largest computerised  database, matching tens of thousands of people every year with  an advertising budget of  £2.5 million and a membership of over  35,000 - out of thirteen million single people in the Britain  between the ages of sixteen and sixty. Dateline succeeds with  slogans like "Finding your Perfect Partner".
Or if you are already in a relationship, you  could always rate your future chances with a special questionnaire  used by 750,000 couples throughout the world, designed in the  sixties by David Olson, also used by Relate and other marriage organisations. The "marriage and partnership" charity  One Plus One has also produced a resource for engaged couples.
We can also see romantic ideals in the marriage statistics. The number of marriages in Britain is the second highest  in Europe. The vast majority of those getting married will tell  you they hope the relationship works. Their idea is to be happily  married for many years to come. Otherwise what is the point of  all the expense and bother - not to mention possible legal or  financial hassle in the future?
Perhaps this dream of long term marriage is why  three times as many adults in the UK said in 1993 that divorce  should be made more difficult rather than easier.
Most  marriages still last a lifetime 
Romance has protected marriage as an institution  from rapid destruction. In 1927 the Chicago Tribune ran an article  predicting marriage would be "Kaput" in fifty years.  Not much sign of that today in America or anywhere else: in 1984  it was predicted that 96% of those born in the US in the 1930s  would be married at some point in their lives. The figure today  is still 90%.
Despite the divorce figures, the fact is that  most marriages last a lifetime. Lifelong commitment can and does  work - and it will not do to dismiss the majority in long term  marriages as though they are all unhappy but trapped.
I have seen the long term happiness and mutual  fulfilment of marriage more vividly than most, through looking  after those who are dying. Time after time I have seen retired  people preparing to lose husbands or wives through cancer, utterly  devastated by bereavement after twenty, thirty, forty or more  years of happy life together. I have also seen many people who  have reached the end of their lives as single people, happy to  be so, with years of warm memories and achievements they look  back on.
The commonest sexual pattern is monogamy. For  example someone might say:
"This is the one relationship I believe  in. I am not sure how long it will last but it could last a lifetime  and because the relationship is important to me I am not going  to chuck it all away by risking an affair or even a one night  stand."
Ten minutes can be enough. A British survey in  1993 of women found two thirds would not forgive a single act  of infidelity by their partners, so the quickest and easiest way  to wreck a relationship is to have sex with someone else - just  once will suffice in most cases. Men are slightly more tolerant  of unfaithfulness. Just over half would forgive one act of infidelity,  but three out of four would walk out if it happened again.
There are huge differences between men and women  when it comes to relationships generally though. For example,  if it came to conflict between job and relationship, only 6% of  women would put the job first and almost six out of ten would  choose the relationship as the priority.
Looking  for unspoilt goods 
The conflict between romance and pleasure seeking  can mean double standards. A friend of mine took school lessons  in Germany on sex and AIDS. At first the class said they all wanted  to enjoy having many different partners. Then they were asked  what they were hoping for later on. Many expected to get married.  They were asked which they would prefer: to get married to someone  who has had many partners - or perhaps to someone who has had  none?
They thought for a while, caught between the  search for pleasure and the search for love. Both sexes decided  in the end that while they wanted to enjoy a lot of sexual experience  now, they were hoping very much to marry someone later on with  very few previous partners, if any at all.
This double-think is common. "Have a good  time now" yet "everything must feel very special when  I get married".
At its extreme we see the double think in the  case of women who are paying cosmetic surgeons large sums to repair  their hymens so that they will feel virgins again.
Jane Alexander writes in New  Woman:
"So you're proud to be a mature, sexually  experienced woman? Watch out. Celibacy and saving yourself for  Mr Right are the new guidelines for Nineties sexuality. Women  embarking on new relationships are now making a bid to regain  their lost innocence - with the help of a cosmetic surgeon's knife....
"In the Seventies and Eighties virginity  was a nuisance, a frontier to be crossed to move from adolescence  to womanhood...But now sex is an altogether different ball-game.  Whether it's the all-too-real threat of AIDS or the fashionable  interest in "Back to Basics" family values, the new  morality is everywhere. Suddenly it's cool to be celibate. Women  can announce they are saving themselves without being laughed  out of the bedroom."
People may need to choose: do you want to invest  all future sexuality in a "big" relationship with long  life appeal, or scatter experiences around? One may exclude the  other.
Pairing  instinct is strong and good for you
The sexual revolution never managed to alter  the basic pairing instinct and this is driving change now. For  both sexes this instinct is powerful: as Desmond Morris reminds  us it is basic to the social conditioning of many mammals. Pairing  begins to happen at an early age. A study of 29,000 eleven to  sixteen year olds by Exeter University found nine out of ten teenagers  said they had had a steady boy friend or girl friend by the age  of sixteen.
With a continued emphasis on the romantic dream  of a perfect long term relationship, the recent public trauma  over the separation of the Prince and Princess of Wales is more  understandable. They were our models: the hope of many for their  own lives became focused on these two fallible human beings who  quaked under the strain of so much vicarious living.
We all like to believe it is possible. And we  go on believing. Just around the corner could be the right man  or woman for me or for my friend. That is one of the pulls towards  infidelity and divorce, the ever-living hope of life beyond the  current relationship.
Therefore high divorce rates themselves can be  a product of romantic idealism. The very hopes we have for a better  future may only serve to destroy a stable partnership leaving  us with nothing.
We want love because love makes us feel good  about ourselves - and that feeling is healthy too. Every month  our understanding grows from medical research that secure love  is good for you as well as emjoyable, double bonus. This is hardly  a surprise since the opposite is so obvious to anyone who cares  for people, whether a doctor, social worker, health visitor, teacher  or pastor.
Studies show people in stable relationships stay  healthier physically and emotionally, with greater resilience  to stress and change than if they are on their own. Divorced or  separated people are four times as likely to need psychiatric  help, while single people are twice as likely to need it. Married  people also tend to adjust to illness or disability better. All  this adds fuel to the fire which is consuming the old values which  have tended to poke fun at permanent relationships, as boring,  old-fashioned or worse.
Married  people live longer 
Married people live longer too. The average risk  of dying each year is lower if you are married - the effect is  greater for men. A national US survey of in the late 1980s of  6,484 people suggests one reason could be that many spouses "monitor  and attempt to control their spouse's health behaviours"  - encouraging them to go for health checks, take medication, loose  weight, exercise, go easy on alcohol. Women are more likely to  take responsibility for their spouses' health.
A Scottish study in 1992 found a different explanation  for the "health benefit" of marriage . Researchers wanted  to find out how marriage kept so many of 1,042 55 year olds healthy.  Was it because spouses tend to take better care of their health?  Was it because married people are more likely to be better off?  Divorce and separation creates poverty as we will see later. Was  it because of lower stress levels or better social support within marriage ? They found evidence that better material resources,  lower stress levels and how supported people felt could affect  health.
Remarriage can also be good for health - especially  if the marriage is happy and decision making is shared. The fewer  children there are involved in the new household, the healthier  a remarried woman will tend to be, most of all when all the children  at home are her own.
Not all researchers have found all these benefits.  For example, a study of 21 and 24 year olds found no link between marriage and emotional or physical well-being, so perhaps it takes  some years for effects to show.
So then we have seen that the dream of lifelong  happiness with a faithful partner is very much alive and if anything  becoming stronger. As it does, so the pressures against the sex  revolution continue to grow. Long term relationships become even  more important the older you get, and our population is getting  older.
Older  people gaining in numbers and influence 
So much of the 1960s to 1990s sexual culture  has just been a culture of the young. Yet there is more to adulthood  than the aspirations of those in their twenties, and older people  are making their presence felt. They also are a force for change.  They have sex lives too and values which are more restrained.
Those of retirement age have always been more  conservative while as we have seen the next layer down are altering  their views as they live long enough to count the cost.
There is a lack of youth in many developed nations.  Europe has the lowest birth rate of its entire history - only  1.48 children per woman in a lifetime. At the same time there  is a big bulge of 55-70 year old men and women with fewer dependants,  yet with time, money and influence.
Five years ago a company wanting to sell vacuum  cleaners on television would show a young and glamorous woman  - not wearing a wedding ring. If there was a man in the ad he  would be portrayed as her live-in partner.
Now the woman is likely to be in her fifties,  married, with a husband portrayed as a "new man", retired,  at home, sharing household duties, enjoying a new lease of life  together. Our culture is a collection of the images it invents  for itself. Here is a dramatic change of image as companies fall  over themselves to court this growing market.
The cult of youth is likely to fade over the  next two decades, replaced by a growing recognition of the value  of wisdom, experience and a certain "gravitas" which  comes through years. If this fails to happen, the result will  be a monumental waste, because people are living longer, more  active at older ages, yet often retiring in their mid fifties,  only half way through adult life.
This will profoundly affect sexual culture as  we have seen happening with sex education policy in schools. Older  parents also have views on the media which they feel can be an  unhelpful influence.
Older  people have their own needs 
Neugarten writes of those in  middle years:
"They are the norm-bearers and the decision-makers,  and they live in a society which while it may be orientated towards  youth, is controlled by the middle aged". They are often  looking for help in marriage at a time when pressures are easing,  children have grown up and the style of living is becoming more  comfortable.
Agony columns have yet to catch up. They are  still full of "my boyfriend is 25 and I am 17, should I have  sex with him?" or "my girlfriend says if I won't marry  her, she's going to leave me for another man."
They are likely to be replaced by columns in  new-style upmarket magazines with such questions as: "my  wife has severe arthritis of the hips but we have an active sex  life - what positions do you recommend?" or "my husband  had a coronary three weeks ago after having sex - I'm afraid to  touch him but we both want to have sex again."
There is a whole new world out there of middle  to later years couples who are not interested in the latest adolescent  titillations - they may have been enjoying orgasms for years and  may be far more expert than many young agony aunts themselves.  What they want is advice on keeping marriage happy and sex life  fulfilling. Agony grandparents, here we come.
How to enjoy sex with angina or arthritis, asthma,  bronchitis, diabetes, epilepsy, hernias, hormone deficiency, hypertension,  kidney failure, multiple sclerosis, obesity, prolapse, prostatectomy,  psychiatric illness, stroke, thyroid problems or urinary tract  infections - to name but a few.
Older  sex therapists point the way 
The advice of sex therapists Masters and Johnson  is "aging" too, changing with the years to target older  people. Virginia Johnson was asked what happens if you are married  and do not want sex any more: is it possible to have a healthy,  happy and contented marriage ? She replied "Sure! Why should  any experts be the arbiters... That's like telling someone they  can't be a vegetarian."
Therefore the aging population is another pressure  point as a new era dawns where people still want long term romantic  happiness, rejecting the view that it is unrealistic, because  they have older friends for whom it is a living, daily reality,  they read success stories in the media and are increasingly familiar  with ways to make it more likely.
And increasingly they are aware of the power  of sex to destroy, the plague of sexual ill health, the pain of  parting, the devastation of splitting up, and the problems for  children left behind.
So then, we have seen the pendulum is swinging  again: sexual culture is changing, driven by many things including  the search for romantic love. I now want to look at the so-called  freedom promised by the sexual revolution, how it has led to abuse  of sexual power, as well as impossible pressures to perform, and  how both these things are likely to make sexual restraint seem  more and more attractive, rather than further relaxation.
* Rising Price of Love - book by Patrick Dixon - published 1995
			
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