Corporate responsibility: how to persuade business leaders that CSR really matters to future profits and survival. Making the business case for business ethics and social responsibility

Futurist Keynote Speaker: Posts, Slides, Videos - CHANGE Your FUTURE - Motivational Keynote Speaker

How do you make a business case for increased corporate and social responsibility (CSR?).  You need to show your board examples of how market share has grown because of strong corporate values. Prove business case and value of corporate and social responsibility, by showing impact on bottom line profits, market share, brand strength, corporate image, war for talent, retention and recruitment. How emphasis on shareholder value is changing with realisation that focus on shareholder value is fast way to destroy it unless also focussed on customers, ethics, corporate values and so on. Why public mood is vital to business strategy and predicting market swings. Why we need to look at emotion and realise that market pricing of equities is often irrational with overshooting and overshooting. Impact on banks, banking, investment.

MORE:  hundreds of examples of how green tech innovation saves money, increases profits and saves the planet:  see SustainAgility book.

See more from: Patrick Dixon on YouTube

Related news items:
Newer news items:
Older news items:

Thanks for promoting with Facebook LIKE or Tweet. Really interested to read your views. Post below.

Join the Debate! What are your own views?



Our cookie policy

We use cookies for statistical purposes. To comply with the e-Privacy Directive we need to ask your consent to place these cookies on your computer.

Your use of this site indicates acceptance of these terms. I accept