Keynote speaker on global trends, author of 16 Futurist books - Patrick Dixon.
Future Marketing Keynotes, Mobile,Digital Consumer
Why market research gives wrong results - Futurist Keynote Speaker on marketing trends.
Any corporation which builds a strategy around market research is taking a huge risk. Market research is a very poor guide to future behaviour - except in the short term. Future-proof your strategy.
Don’t believe market research – it can’t predict the future. Market research only tells us about today. It tells us nothing about tomorrow. Customers usually know even less about the future than the executives who have paid to ask them. Article published Sunday Telegraph 1/11/98 but the problems with market research are just as great in 2022. Judge for yourself - read on....
Need a world-class market research keynote speaker? Phone Patrick Dixon now or email.
Read more: Why Market Research Fails to Predict the Future - Future of Marketing Keynote Speaker
CHANGE Your FUTURE - Motivational Keynote Speaker
Shifts in public opinion wrong-footed many multinationals, now needing to prove strong commitment to responsible and ethical business practice.
Winners and losers in the values revolution.
How to make a business case for corporations doing the right thing - even if senior leaders are reluctant.
Can ethical behavior translate into profitable success?
Where should every corporation get their values from and the ultimate ethical test.
Read more: Why corporate and social responsibility is now a number 1 success and risk issue for every large company. CSR Keynote Speaker
Law Firms, Accountancy, Professional Services
"Compliance is dead except as a defensive strategy to stay out of prison." New risks, new regulations and additional compliance issues - compliance is about conforming to existing regulations, based on past legislation, created as a reaction to historic events. You can comply perfectly in every year with every regulation and still find yourself under severe attack in future, with huge reputational damage to business and brand, because public mood and expectations change. So banks and other organisations need to go beyond mere compliance in order to protect their future. Implications for legal advice and compliance teams.
Read more: Compliance is dead - except to keep you out of prison. Why Compliance cannot protect your brand or build trust. How to go beyond compliance to do what is ethical, morally right today and in future
Future of Insurance - Keynote Speaker on Risk
Future insurance market in India, China and rest Asia
The truth about insurance against small business risks - why your small business could disappear in a week - huge risks may not be covered by your insurance policy.
Small businesses spend hundreds of millions a year on insurance yet policies may not fully cover some of their most serious risks.
Risk management is a vital part of running a small business, yet neglected by most small business owners who say they haven't got the time.
Video and post made in 2008 - very accurate forecasting / trends analysis.
Read more: Future of Insurance: Why small business insurance often fails to protect. Insurance Trends Keynote Speaker