How Mystery Shopping helps better customer experience - Future of Marketing Keynote Speaker - VIDEO

Dr Patrick Dixon, YouTube Futurist Keynote Speaker - Recent Futurist YouTube Videos - Keynote Speaker

Mystery Shopping is a brilliant tool to gain customer insight. Pretend to be a customer and shop in your own store, phone your own call centre, try to buy one of your own products online - starting with a search term on Google. You will learn more in 30 minutes than in 30 months about what your customers actually experience. Mystery Shopping should be part of every marketing department activity, and every senior leader should be involved in Mystery Shopping regularly. Future of Marketing, Future of Customer Research, ways to improve customer insight. Video comment by Futurist keynote speaker, Patrick Dixon - author 16 books on global trends and Chairman of Global Change Ltd - is an international inspirational lecturer, and expert, on leadership, management, supply chain, innovation, trends analysis and business strategy. He has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50). For more articles and videos please visit: Subscribe to Patrick's Channel: Google+ LinkedIn: Twitter: Facebook:

Need a world-class keynote speaker for your event? Phone or e-mail Patrick Dixon now

Related news items:
Newer news items:
Older news items:

Thanks for promoting with Facebook LIKE or Tweet. Really interested to read your views. Post below.

Join the Debate! What are your own views?



Our cookie policy

We use cookies for statistical purposes. To comply with the e-Privacy Directive we need to ask your consent to place these cookies on your computer.

Your use of this site indicates acceptance of these terms. I accept