"Life is too short to sell things you don't believe in!" - "Only sell to others what you would sell to family or friends!" - Focus on INFORMATION and REVELATION. How to find unique customer insights. Marketing trends Virtual keynote speaker

Why so many marketing campaigns fail. How simple things create marketing magic. Why most people are tired of marketing. Focus on INFORMATION and REVELATION. 

First step is to challenge your own blindness about your own customers. If you have been working in the same company for more than three years you are probably suffering already from an element of customer blindness.  This interview was after a Virtual keynote for pharma executives on the future of health care, but the same marketing principles apply to every industry.

"I wish we could exterminate the word marketing from our vocabulary." 

"Let's forget marketing and decide that the only messaging we will ever give is information and revelation."

"Life is too short to sell things you don't believe in".

"The only messages you should give are ones you would tell your friends or members of your own family."

Read more: "Life is too short to sell things you don't believe in!" - "Only sell to others what you would sell to family or friends!" - Focus on INFORMATION and REVELATION. How to find unique customer insights. Marketing trends Virtual keynote speaker

 

Why AIDS is still a major global threat - another mutant virus that jumped from animals to humans like COVID-19. 33 years ago, that mutant hijacked my medical practice as a cancer doctor looking after people dying at home. Led to global ACET Foundation

In 1987 my medical practice as a cancer doctor, looking after people dying at home in London, was hijacked and overwhelmed by a new mutant virus which had jumped from animals into humans, killing every person infected.  That virus has since killed over 40 million people, and we still have no vaccine after 35 years of research, nor any cure.

And now, with COVID-19, the kind of new pandemic I have often warned of, it feels like history is repeating.

I responded to the global crisis back then, after seeing people with HIV die really badly, often rejected by health care workers as well as by family and friends. I launched a national and international agency called ACET (AIDS Care Education and Training).  

This Foundation began in our family home, and within two years had become a national and international movement - which today has prevention and care programmes all over the world, in many of the hardest hit, most marginalised and remote communities - nations like Uganda, Nigeria, DR Congo, Zimbabwe, India, Thailand, Belarus, Ukraine, Czeck Republic, Slovakia - as well as UK and Republic of Ireland.

These programmes have delivered health promotion / education globally with total attendance in High School classes alone exceeding 7 million, tens of thousands receiving care - in their homes, in clinics and so on.  Other programme are reaching pregnant women, saving the lives of their babies, educating commercial sex workers, and helping drug users to life healthier lives, and so on.

Join my family in making a donation to ACET today.

Read more: Why AIDS is still a major global threat - another mutant virus that jumped from animals to humans like COVID-19. 33 years ago, that mutant hijacked my medical practice as a cancer doctor looking after people dying at home. Led to global ACET Foundation

   

Who will really work in Offices after COVID? Why physical meetings will still matter, face-to-face deal-making and change management, impact on office size and occupancy, future of virtual teams and global events

Over the past few months / years I have delivered a large number of virtual keynotes for global corporations, with up to 800,000 on a single live event  - and everyone is now asking about the same thing.  

What is the future of offices?  Will people go back to commuting to work, or remain virtual working most of the time?  How much office space will we need post-COVID?  And what will happen to corporate events?

I have been forecasting global trends for over 25 years now, working with hundreds of the world's largest corporations, and history shows that most major events turn out to have smaller long term significance than people usually think at the time.

Most debates about the future in board meetings are NOT about what is going to happen, which is usually obvious to those in a particular industry, but are issues of timing - by when. So what does all this mean for human resources, leadership development, change management, virtual working, distance learning, agile decision-making?

Read more: Who will really work in Offices after COVID? Why physical meetings will still matter, face-to-face deal-making and change management, impact on office size and occupancy, future of virtual teams and global events

   

More to Life than COVID-19. Why most megatrends are NOT radically impacted by Coronavirus / COVID-19. Future impact of COVID-19 on industry strategy and wider world

Here is the truth about the longer term impact of the Coronavirus pandemic. I have been forecasting global trends for over 25 years, with a strong track record of proven results, advising over 400 of the world's largest multinationals, in every industry, across every region, often sharing platforms with their CEOs at their most important events.  And I also warned many times of new global pandemics like COVID-19.

It's easy to get carried away by sensationalist headlines, and to imagine that life on earth will never be the same again, that COVID-19 will permanently reshape our whole world, causing revolutions in every industry and nation. But the reality is likely to be rather different...

Read more: More to Life than COVID-19. Why most megatrends are NOT radically impacted by Coronavirus / COVID-19. Future impact of COVID-19 on industry strategy and wider world

   

The TRUTH about COVID-19 mutations: variants in Brazil, India, Denmark, UK. Why better antivirals more important than vaccines. Why COVID spreading more slowly than expected, life beyond COVID-19 mutations- impact on business, public health, government

What is the truth about COVID-19 mutations in nations like UK and Denmark? Vaccine effectiveness in longer term, actual numbers of people in different nations who have already been exposed to Coronavirus and had very mild COVID-19 illness, possibly now immune as a result. 

I am writing as a physician and Futurist, as an advisor to many pharma companies, governments and other industries, and as someone who for over two decades has repeatedly warned of huge risks from new viral pandemics.

Statistics are very confusing.  Here are some important facts... (updated December 22nd 2020, November 11th 2020).

Read more: The TRUTH about COVID-19 mutations: variants in Brazil, India, Denmark, UK. Why better antivirals more important than vaccines. Why COVID spreading more slowly than expected, life beyond COVID-19 mutations- impact on business, public health, government

   

WORLD-CLASS VIRTUAL EVENTS - WHY 90-95% OF AUDIENCE STAYS ONLINE FOR 30-60 MINUTES AFTER EVENT ENDS. Forced by Coronavirus to cancel event? 10 secrets of world-class Virtual Keynotes. Futurist Keynote Speaker.Virtual conferences >800,000 live participants

FIND OUT WHY 90-95% OF MY AUDIENCES AT VIRTUAL EVENTS STAY ONLINE FOR 30-60 MINUTES AFTER MY SESSIONS FORMALLY END BECAUSE THEY WANT MORE

Forced to cancel your corporate event because of Coronavirus? I've given virtual keynotes to audiences all over the world - addressing every industry on a wide range of global trends. I am also an expert one Coronavirus. At one event I appeared as a hologram onstage, and on another occasion I gave a virtual keynote to local participants in 7 different nations, all linked into the same live global corporate event.  That was in the middle of the SARS crisis in 2003, when many companies were cancelling flights by executive teams to corporate events. We had to move to virtual conferencing.  And as a global authority on viral pandemics (physician as well as a Futurist) I would be delighted to help you.

And I've given live webinars to up to 800,000 people. So what's the secret?

Read more: WORLD-CLASS VIRTUAL EVENTS - WHY 90-95% OF AUDIENCE STAYS ONLINE FOR 30-60 MINUTES AFTER EVENT ENDS. Forced by Coronavirus to cancel event? 10 secrets of world-class Virtual Keynotes. Futurist Keynote Speaker.Virtual conferences >800,000 live participants

   

Impact of COVID-19 on marketing and advertising campaigns + strategy. Appropriate omnichannel messaging in global crisis - Coronavirus virtual keynote speaker

How should marketing and advertising executives respond in the coronavirus crisis?  How should marketing messages be adapted to be more appropriate?  What campaigns should be stopped?  How do we act as good corporate citizens and avoid risks of alienating customers, general public and damaging the brand? What will be the longer term impact of the coronavirus pandemic on marketing and product / services sales as well as customer expectations and behaviour?

As a physician by first training and a Futurist advisor / keynote speaker on marketing / advertising trends and strategy to over 400 of the world's largest 2000 companies, including many of the world's largest retail brands, with a proven track record of longer term forecasting over the last 25+ years, here are some guiding principles for marketing directors.

The global coronavirus crisis will accelerate pre-existing marketing and advertising trends and requires agility, sensitivity and boldness to make the right marketing decisions.

Book your own board strategy review and coronavirus update - contact Futurist and Physician Dr Patrick Dixon 

Read more: Impact of COVID-19 on marketing and advertising campaigns + strategy. Appropriate omnichannel messaging in global crisis - Coronavirus virtual keynote speaker

   

Impact of Coronavirus / COVID-19 on strategies for Manufacturing, Logistics and Supply Chains. Board strategy reviews for manufacturing. Coronavirus keynote speaker

What will be the impact of the Coronavirus Pandemic on manufacturing, logistics and supply chains? As a physician by first training and Futurist advisor / keynote speaker on manufacturing trends and logistics strategy to over 400 of the world's largest 2000 companies, across every industry and region, with a proven track record of longer term forecasting over the last 25+ years, here are some guiding principles to the future of manufacturing, logistics and supply chains as a result of Coronavirus / COVID-19.

I predicted many times future global threats from new pandemics

I have warned for over two decades about significant threats to manufacturing, logistics and supply chains from new mutant viruses which appear roughly once a year, usually emerging in Southern China (for reasons unclear), just one of many potential Wild Cards that could strike down successful global manufacturing business.  For example, when the SARS outbreak began to threaten our world in 2003, my media warnings about the threats from new mutant viruses reached an audience of over 300 million.

Read more: Impact of Coronavirus / COVID-19 on strategies for Manufacturing, Logistics and Supply Chains. Board strategy reviews for manufacturing. Coronavirus keynote speaker

   

Impact of Coronavirus Pandemic / COVID-19 on strategies for Retail Industry, Food and Drink - board strategy review / coronavirus keynote speaker

Retail strategies for a post-coronavirus world. As a physician by first training and a Futurist advisor / keynote speaker on industry trends and strategy to over 400 of the world's largest 2000 companies, with a proven track record of longer term forecasting over the last 25+ years, here are some guiding principles for the retail sector beyond Coronavirus / COVID-19.  The retail sector will recover more rapidly in emerging markets with younger populations, less access to health care, and faster spread of coronavirus.

The Global Crisis will accelerate pre-existing retail trends. Most megatrends described in my books, including The Future of Almost Everything, will continue to shape the world fo retail, food and drink sales as before, but the Coronavirus pandemic will bring forward the timings of many key events in many industries and will cause major disruptions.

Book your own board strategy review and coronavirus update - contact Futurist and Physician Dr Patrick Dixon 

Read more: Impact of Coronavirus Pandemic / COVID-19 on strategies for Retail Industry, Food and Drink - board strategy review / coronavirus keynote speaker

   

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