Future of Print Media and Quality Print Advertising: The truth about print media - winners and loses in the intense fight for attention, in a mobile-enabled world where different types of print media will continue to have a powerful and enduring role in many nations.  And why print media still benefits from an important and poorly understood biological advantage...

Most debates in board rooms about the future are not about trends which are usually obvious, but rather about speed and precise timing. For example, despite many predictions of the cashless society, this year more paper money is in circulation across Europe than ever before.

And while similar predictions have been made about the paperless office, the fact is that more paper is printed each day per manager than ever before in most corporations. Paperless offices are such a last-century idea.  92% of executives print things each day, 45% print 10 pages or more and 15% print more than 50.  As I predicted years ago, paper will be with us for a long time yet, for reasons I explain below. 

The main reason is speed and efficiency - the more senior the leader, the more valuable their time, the more they are likely to need printed material to read or refer to. Board papers or legal documents are two important examples.

We will see more genetically modified crops in many regions, with crops resistant to disease, drought, and able to grow in salty soil. Genetically modified animals will also be widely consumed in over 30 per cent of the world by 2040.

Expect a rise in the proportion of global grain production used to feed animals to more than 45 per cent beyond 2025. Already more than 70 per cent of grain produced by wealthy nations is fed to livestock. There are absolute limits on the availability of suitable land. Therefore, the price of farmland is likely to rise in many nations over the next 20 years.

Why I was right about immediate impact of the Brexit vote– and what next. We continue to hear toxic nonsense about life after Brexit.  Here is the truth: As I predicted, the impact of Brexit has been slight so far – despite some market turbulence to start with. Most analysts have had to eat their words, together with many political leaders, the IMF and a host of global CEOs – after being proven so spectacularly wrong. Despite constant warnings before and after the vote of instant economic meltdown, chaos, immediate recession, national and EU crisis, we have seen the exact opposite.