Future Marketing Keynotes, Mobile,Digital Consumer
Messages aimed at customers or shareholders are often in conflict, and this is becoming a major challenge for brand management, marketing and media relations. In the past one could keep messages separate but in a web-enabled world they collide in embarrassing and counter-productive ways. Here are two diametrically opposed core messages from an insurance company.... and how they could do much better.
Read more: Better Corporate Image: how to communicate better with customers, media and shareholders
Future of Energy, Oil and Gas - Keynote Speaker
Future energy prices and impact on alternative power generation.
Siemens technology to carry power thousands of kilometres with low power loss, using direct current rather than alternating current.
Opportunity to power Europe from Sahara Desert or whole of America from Arizona desert. Innovations in power storage eg using national networks of electric car batteries. Conference keynote lecture by Patrick Dixon, for Red Prairie, audience of logistics...
Read more: Future Oil Prices - Energy Industry Trends and Growth of Solar Power