Leaders of corporations today have a huge amount to learn from the emotional appeal of these giants of recent history, while also recognising that running a business often requires a radically different style.

Last-century success meant making big profits for shareholders, with few questions asked, so long as it was broadly legal. Real Success in future will be far more difficult to define.

It will mean demonstrating how your corporation makes a real difference for everyone: for shareholders of course, but also for your customers, and your workers, for the wider community, and in some small way for the whole of humanity – for example by protecting the environment.

His clients include many of the world’s largest pharmaceutical companies, as well as hospitals, clinical research teams and government health departments.

Motivational keynote speech by Patrick Dixon for Tetrapak Global Leadership Team.

Food and Drink industry trends.