Future Marketing Keynotes, Mobile,Digital Consumer
How to market to older consumers and grow your business. 1.4 billion people will be over 60 by 2030, up from 1 billion today.
Over 90,000 people have read this post, based on many marketing keynotes on reaching older people.
Many retail brands, travel companies and other businesses are starting to target older people much more actively – because there are so many of them, they are rapidly growing in number, and many of them also have money to spend.
Over 75% of all UK and American wealth is now owned by those over the age of 65 and most of them are women. So you could say that older women own most of America and the UK. In Italy by 2026 there will be over a million people living over the age of 90 – and this mainly female group will be large enough to decide every election result. We will see a similar situation in Germany and many other nations. Yet despite all this, most businesses fail to meet the needs of older people.
What will be the future of marketing?
What are future marketing trends for 2030?
What will advertising look like in 2025?
What will be the future of digital marketing in 2035?
* "How AI Will Change your life - A Futurist's Guide to a Super-Smart World" - Patrick Dixon's latest book on AI is published in September 2024 by Profile Books. It contains 38 chapters on the impact of AI across different industries, government and our wider world, including the future impact of AI on marketing.
Need a world-class marketing keynote speaker? Phone Patrick Dixon now or email.
Read more: Marketing to Older Consumers - 1.4 billion over 60 year old consumers by 2030. Future of Marketing Keynote Speaker. Ageing customers, strategies to target older consumers and other marketing trends. Why many companies fail in marketing to older people
Future Marketing Keynotes, Mobile,Digital Consumer
How to market to older consumers and grow your business. Many retail brands, travel companies and other businesses are starting to target older people much more actively – because there are so many of them, they are rapidly growing in number, and many of them also have money to spend. Over 75% of all UK and American wealth is now owned by those over the age of 65 and most of them are women. So you could say that older women own most of America and the UK. In Italy by 2026 there will be over a million people living over the age of 90 – and this mainly female group will be large enough to decide every election result. We will see a similar situation in Germany and many other nations. Yet despite all this, most businesses fail to meet the needs of older people.
Read more: Marketing to Older Consumers - Future of Marketing