Messages aimed at customers or shareholders are often in conflict, and this is becoming a major challenge for brand management, marketing and media relations. In the past one could keep messages separate but in a web-enabled world they collide in embarrassing and counter-productive ways. Here are two diametrically opposed core messages from an insurance company.... and how they could do much better.

Siemens technology to carry power thousands of kilometres with low power loss, using direct current rather than alternating current.

Opportunity to power Europe from Sahara Desert or whole of America from Arizona desert. Innovations in power storage eg using national networks of electric car batteries. Conference keynote lecture by Patrick Dixon, for Red Prairie, audience of logistics...

Improving supply chain management in complex operations. Example of Audi motor manufacturing -- difficulties in providing customized vehicles rapidly without shorter supply chains. Conference keynote lecture by Patrick Dixon, for Red Prairie, audience of logistics and supply chain executives.

Questions and answers following presentation on leadership, team motivation, change management in public services. Show how teams make a difference, save lives, improve the environment. Win war for talent.

Believe in your teams. Human resources, recruitment, team management, development and staff training. Keynote presentation for Welsh Parliament, public sector workers.