Future Trends, Economy, Markets, Keynote Speaker
When historians look back in 100 years time – what will they make of the sub-prime crisis and all that followed?
What links will they make between the rise of China as a mega-industrial nation, buying huge amounts of dollars, keeping their own currency low, and costs of borrowing low for developed nations.
Of course we are talking about a wider issue than China, but China is a dominant force in this regard.
Think about the future as history....
Read more: Making sense of the 2007-2015 economic crisis - what next? Look back from 2100 - VIDEO
Future Marketing Keynotes, Mobile,Digital Consumer
Most marketing directors find other people's marketing messages irritating, whether TV ads, direct mail campaigns, SMS marketing, outbound call-centre marketing, billboards, press ads, mobile marketing. Consumers are increasingly fed up too. Get ready for the biggest shifts in marketing strategy for a generation - forced on the industry by the ever-growing influence of social networks, coupled with online search, impatient and intolerant consumers...and by massive overload with general advertising noise. Getting noticed means more than shouting louder. The future is about personal relevance, information and revelation as you become a consumer guide along their journey of life. It means a radical rethink about command and control, blockbuster campaigns.
Read more: Why so many marketing directors hate marketing - join the revolution