Why Location-Based Marketing REALLY matters for ALL large retailers / mobile advertising. Future Of Marketing Futurist Keynote Speaker - VIDEO

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Location-based mobile marketing - using Big Data to map customers to products.

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Location-based Big Data means marketing teams can map consumers very precisely, know where they are maybe to within a metre or two, what they are doing, how they are likely to be feeling. Build campaigns based on Big Data location analysis of customer behaviour.

Impact of location-based data marketing on telecom, telcos, smartphone users, future of banking, future of retail, retailing trends and customer insights.

Location-based marketing is extremely important - the end to shouting the same messages in mass marketing, with shift to whispering very personalised messages about products and services, to mobile users.  

Need a world-class location-based marketing keynote speaker? Phone Patrick Dixon now or email. Read FREE SAMPLE of The Future of almost Everything - his latest book.

Most e-commerce in many countries is now conducted on mobile devices.  Forget about someone going online at work or at home using a desktop or portable computer.

The most important thing now is to know where your customer is located when they are on your website, where they have been, and take a guess as to where they are going.  

If you know where the customer is located, then you can begin to make an intelligent guess about what they are doing, or how they are thinking or feeling.

Very few corporations or marketing strategies include location-based marketing, because it is difficult to deliver well.  

Location-based marketing requires total insight into the customer, with the ability to respond to what the customer is doing in real time. 

Take banks for example - they may have credit card or bank account data but they are almost completely blind compared to telecom companies.  

Telcos have location-based data, they see web search requests, web page views, videos watched, Apps downloaded.

When telcos combine their location and insight data with banking information, the result is a really powerful understanding of each of their customers.

Location-based marketing also means picking up intelligence from the Internet of Things - billions of RFID devices, each the size of a grain of sand, capable of broadcasting data from clothing, vehicles, credit cards and so on.  

It means marketing messages that change on advertising hoardings as you walk by.  

Location-based marketing means an SMS to your phone as you walk around the aisles of a supermarket chain, with carefully selected special offers, based on your past purchases, other products that people like you have also liked, and on which aisle you are standing in right now.

Location-based marketing means that a telecom company sends you a welcome message as soon as your plane lands in a new country, with useful phone numbers and details of roaming charges.  

Need a world-class location-based marketing keynote speaker? Phone Patrick Dixon now or email

Clip from Patrick Dixon's Futurist Keynote at Sampo Liidrite Forum in Estonia on the future of marketing. RFID Technology personalised advertising and creating unique consumer experiences. 70% of bandwidth in UK is video content, the rise of google and , multi-tasking and device overload. Understanding the consumer, what they want, where they are and what devices they own. Marketing is not about telling people what to do, but coming alongside them and informing them. Futurist speaker, Patrick Dixon - author 16 books on global trends and Chairman of Global Change Ltd - is an international inspirational lecturer, and expert, on leadership, management, supply chain, innovation, trends analysis and business strategy. He has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50). For more articles and videos please visit: Subscribe to Patrick's Futurist Channel: http://www.youtube.com/subscription_center?add_user=pjvdixon Google+ https://plus.google.com/PatrickDixonFuturist LinkedIn: http://uk.linkedin.com/in/patrickdixon Twitter: https://twitter.com/patrickdixon Facebook: https://www.facebook.com/drpatrickdixon


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