Why most marketing directors hate marketing - how to create magic for customers, shift from mass marketing campaigns to personal revelations about products and services - marketing keynote interview

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Interview on marketing trends, with Patrick Dixon, Futurist - following keynote on the future of marketing at the Swiss Marketing Forum.

It is shocking how many marketing directors tell me in my marketing trends keynotes that they really hate marketing.  They really find most marketing campaigns irritating - when they are on the receiving end.

Almost all hands go up around the audience at large marketing events in every nation when I ask a simple question:

"Put up your hands if you hate marketing - you hate being marketed at.  You hate SMS campaigns directed at your phone.  You get irritated by YouTube adverts that last more than 5 seconds, and so on."

Mystery shopping is a great reality check, a wake up call for many marketing directors and customer experience teams. Pretend to be one of your own customers. Watch, listen, experience.

Read more: Why most marketing directors hate marketing - how to create magic for customers, shift from mass marketing campaigns to personal revelations about products and services - marketing keynote interview

How to stay close to customers! Simple step costs nothing, creates magic and customer engagement. How to build trust and win contracts. Futurist keynote VIDEO / POST

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Secret of customer engagement.  "Change how you communicate. Phone and email is a waste of time if you want to build trust and be part of the customer's "family". Text really matters - keep really close, share personally, be a friend, become a trusted confidant and advisor, and you are already most of the way to closing a major deal, over competitors who have only an email relationship."  

One in three people in the UK only use phone calls to speak to their parents.  They are most likely to send texts to partners and WhatsApp messages to friends.  Most people find social media more convenient than talking on the phone, yet most companies are lagging far behind in how they communicate to customers and their teams. 

Read more: How to stay close to customers! Simple step costs nothing, creates magic and customer engagement. How to build trust and win contracts. Futurist keynote VIDEO / POST

Why Location-Based Marketing REALLY matters for ALL large retailers / mobile advertising in a world dominated by Artificial Intelligence / AI marketing campaigns Future Of Customised Marketing - Futurist Keynote Speaker - VIDEO

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Location-based mobile marketing - using Big Data to map customers to products. 50,000 reads of this article in first week alone! Location-based Big Data means marketing teams can map consumers, know where they are, what they are doing, how they are likely to be feeling.

Build campaigns based on Big Data analysis of customer behaviour and location.

Impact on telecom, telcos, smartphone users, future of banking, future of retail, retailing trends and customer insights. Clip from Patrick Dixon's marketing trends video.

Need a world-class location-based marketing keynote speaker? Phone Patrick Dixon now or email. Read FREE SAMPLE of The Future of Almost Everything.

"How AI Will Change your life - A Futurist's Guide to a Super-Smart World" - Patrick Dixon's latest book on AI is published in September 2024 by Profile Books.  It contains 38 chapters on the impact of AI across different industries, government and our wider world, including the future of marketing.

Read more: Why Location-Based Marketing REALLY matters for ALL large retailers / mobile advertising in a world dominated by Artificial Intelligence / AI marketing campaigns Future Of Customised Marketing - Futurist Keynote Speaker - VIDEO

Why so many marketing directors hate marketing - join the revolution

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Most marketing directors find other people's marketing messages irritating, whether TV ads, direct mail campaigns, SMS marketing, outbound call-centre marketing, billboards, press ads, mobile marketing. Consumers are increasingly fed up too. Get ready for the biggest shifts in marketing strategy for a generation - forced on the industry by the ever-growing influence of social networks, coupled with online search, impatient and intolerant consumers...and by massive overload with general advertising noise. Getting noticed means more than shouting louder. The future is about personal relevance, information and revelation as you become a consumer guide along their journey of life. It means a radical rethink about command and control, blockbuster campaigns.

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How to win customers! Better Call-Centres, What is CRM? Customer services keynote speaker

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Future marketing, brands and campaigns. Future trends in the retail industry, presentation for UK clients of Hermes.

Targetting customers in a world which is overloaded with marketing messages. What is CRM? - what do we mean by customer relationship management?

How to run call centres to win sales, improve customer satisfaction and engagement, customer loyalty, retention and reduce numbers of complaints.

How many corporations are blind to unmet customer needs, lacking true insight into how customers actually feel about how they are being treated.

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How to lose 60% of sales in 15 seconds: future of multichannel marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

How consumers are increasingly impatient - impact on marketing of real estate - reaching multichannel, multitasking customers.

Future of online property websites and traditional estate agents. Why phone calls to estate agents feel rather last century.

Future of real estate aggregator sites, linked to video, Google Earth and other community information. Conference keynote speaker Patrick Dixon.

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Customer Service vs Bottom Line

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Future of the retail industry, Patrick Dixon delivers a conference keynote for BNP Paribas in Bulgaria.

Customer service, call centres and consumer experience. The balance between the bottom line and providing good service driving repeat sales. Mystery shoppers, testing your company. Need a world-class keynote speaker for your event? Phone or e-mail Patrick Dixon now

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Competing with noise! Customers, Brands - Marketing Trends

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Future marketing, brands and campaigns. Future trends in the retail industry, presentation for UK clients of Hermes.

Targetting customers in a world which is overloaded with marketing messages.

How to ensure your own messages stand out.

How to make your key marketing messages stand out in a multichannel, multitasking world with mobile devices, smartphones, ipads and tablets being used increasingly to get information, read social networking comments.

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Future of call-centres - funny video - how to improve customer experience

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Future of call-centres and call-centre nightmares - how to lose customers and sales. OK so here it is - I was going to keep this "funny" animation video away from my main website but seeing it has had great reviews and over 30,000 YouTube views I decided to let you all see it. Sadly such call centre horrors are carried out every day by most multinationals. Every poll I do at conferences I speak at shows the same thing:  most business leaders hate getting through to automated call-centres. They find it annoying to have to press buttons when they want personal customer service.  Yet the very same people work in companies which force their own customers to use exactly the same systems.  So deliberately do things which we know make customers really annoyed. We can and must do better.  To make matters worse, most call-centre agents are blind to customer needs because of last-century technology....

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Future of New Brands and Branding - Marketing Trends Keynote Speaker

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Future of Brands – secrets of all strong brands. Brands are all about emotion – and emotion connects with memory, self-image, hopes, dreams and aspirations.  Strong brands appeal to many different senses:  sight, touch, smell, taste, sound – either within the brand itself, or in the way it is marketed. How to create tribes around brands, superbrands and deeper customer engagement.  Should you rebrand? Impact of social networking on brands - and why market research can be misleading. Recent keynote presentations on the future of brands, brand development, brand promotion.

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Marketing Strategy - multichannel mix. Future messages. Marketing trends

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Future marketing strategy is more than about altering a marketing mix for multichannel customers. Marketing needs to change values as well as messaging in a world dominated by instant information and insight / feedback from our online friends and extended social networks.

It means an end to hype and spin or exaggerated claims, and a focus on what is true, valid claims, accurate information, detailed feedback from real customers, genuine facts.

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How to market using social media. Rules for social networking. Give info away - Future Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Social media, using social networks to market products and services.

Take hold of your future: emotions. Leadership training, motivational speaker.  Great events change people.

Future corporate events: motivational leadership programmes, executive education, team development, innovation seminars, strategy workshops, consumer groups, marketing forums, competitor analysis think tanks, team...

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New Markets: reaching older consumers - ageing and marketing - Future Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Reaching older customers - demographic impact on marketing, selling and brands.

Ageing of population -- changes in lifestyle choices, consumer spending, brand preferences, customer expectations, unmet needs.

Radical approaches needed to win market share - adapting brands, product design, service and support, labelling, customer communication and after sales care. Keynote for Tetrapak Global Team.

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Life is too short to sell things you don't believe in - secret of powerful marketing campaigns

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Believe in what you sell and others will too. I often say this: Life’s too short to sell things you don’t believe in. Slick campaigns attract attention and boost sales, but selling as a career is hardly a mission in life unless you are convinced of the value of what you are promoting. Integrity matters when you sell: only sell what you would sell to your own friends or family. How to apply this to more powerful marketing, selling, slogans, better campaigns.

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How two-faced companies destroy their business - Future Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Messages aimed at customers or shareholders are often in conflict, and this is becoming a major challenge for brand management, marketing and media relations. In the past one could keep messages separate but in a web-enabled world they collide in embarrassing and counter-productive ways.

Read more: How two-faced companies destroy their business - Future Marketing