NEW AI BOOK IN BESTSELLER LIST FOR 12 MONTHs IN AIRPORTS GLOBALLY - WH SMITHS

MARKETING IS ONE of the industries that will invest most in AI. 

The vast majority of marketing executives already use AI, and one in five spend 40% of their budget on campaigns driven by AI. As a result, AI already influences over 6 billion decisions every day.

Future spending on AI will grow by 26% a year from $24bn today. Most marketing directors think that AI will soon be better than they are. As it is, all online campaigns which use Google’s own Marketing Platform are driven by AI. 

Most people have no idea how AI is already controlling what ads they see, what messages they read. They have even less idea how much AI already knows about them.

Patrick Dixon is a global keynote speaker on AI, author of 18 books

NEW AI BOOK IN BESTSELLER LIST FOR 12 MONTHs IN AIRPORTS GLOBALLY - WH SMITHS

OUR LIVES ARE totally dependent on the integrity and completeness of online search engines such as Google. 

However, for a decade now, search engines have been stuck in a rut. 

Search algorithms may be smarter, but they are still too easily deceived by poor content, and all they do is direct people to web pages. But what if there is no web page that answers the question properly?

Can we create new web content on the fly, in real time?

That was one of the motivations for Google to invest $2bn in Anthropic, as a rival to OpenAI ChatGPT. However, if most people start reading AI summaries of online content, in answer to queries, then actual website visits will be reduced, and that really matters to those whose content has been raided by AI to generate those summaries.

As a result, next-generation AI search may end up destroying the quality of online content, causing it to degrade and go out of date, by removing financial rewards for website owners.

NEW AI BOOK IN BESTSELLER LIST FOR 12 MONTHs IN AIRPORTS GLOBALLY - WH SMITHS

By 2023, 60% of professional musicians were using AI to make music in some way, for example composing (11%), mastering (final adjustments of albums; 31%), or generating artwork (38%).

Music can lift the human spirit, inspire, empower, soothe and heal.

AI will redefine the music industry, creating delight for listeners while triggering outrage in musicians and producers. 

In 2023, The Beatles released a new song after forty-five years, using AI to process an old demo tape by John Lennon which was spoilt by noise interference, just one small example of the musical deluge to come. 

That track was almost universally acclaimed as a wonderful addition to The Beatles’ repertoire.

Patrick Dixon is a global keynote speaker on AI for media, TV, movies etc, author of 18 books

NEW AI BOOK IN BESTSELLER LIST FOR 12 MONTHs IN AIRPORTS GLOBALLY - WH SMITHS

THE FASTEST GROWTH in AI spending will be in the media industry, and film-making / movie-making is just one example of this.

Total media spending on AI will increase by at least 30% a year for the next decade.

Globally, media companies are already investing $20bn a year on things ranging from image production to video game development, detection of fake stories and plagiarism, production planning, sales and marketing and talent finding.

Every aspect of media production is already undergoing a massive revolution.

Indeed there is no other sphere of life apart from software development that is changing so radically and so fast in response to AI.