Future of consumers:  how to make magic for tomorrow's customers.  Why so many technology innovations have failed e.g. Google Glass and the fact that all manufacturers of 3D TVs have stopped making them.  

What will be the future of marketing? 

What are future marketing trends for 2030?

What will advertising look like in 2025?

What will be the future of digital marketing in 2035?

How your brain is genetically programmed to detect digital life - as we see with embedded chips inside human and animal brains. Animals solving complex problems collaboratively at speed of light across large distances, using embedded brain chips. Yet most people don't want chips inside their brains. Why? Because to they feel uncomfortable about it.

Lesson: You can have the greatest innovation in the world but if it fails to connect with passion and emotion, it will be a huge flop, a commercial disaster.

Over and again we find that the very smallest things make the largest difference.  Consumers are driven by emotion, not just by facts about their products.  THat's why Little Data is often far more relevant than Big Data.

Here's one thing that makes most customers very emotional: wasting their time AND EVERY SECOND COUNTS...

* "How AI Will Change your life - A Futurist's Guide to a Super-Smart World" - Patrick Dixon's latest book on AI is published in September 2024 by Profile Books.  It contains 38 chapters on the impact of AI across different industries, government and our wider world, including chapters on the future impact of AI on marketing and advertising.

* "How AI Will Change your life - A Futurist's Guide to a Super-Smart World" - Patrick Dixon's latest book on AI is published in September 2024 by Profile Books.  It contains 38 chapters on the impact of AI across different industries, government and our wider world, including chapters on the future impact of AI on energy markets, defence, war and national security.

1. Global economy survived the first and second crises better than many thought would be the case. Thanks to emerging markets, the global economy grew in every year of the banking crisis except 2009. Growth in China slowed but never below 5-7% a year. And a year after COVID lockdowns first began, US stock markets had largely recovered, while many global companies had excellent cash reserves, ready for investing in growth. Of course, part of that was because of levels of Central Bank and government support that one would normally only see in wartime. For example, a year after Lockdown began, the UK government was still paying the salaries of around 25% of all privately employed workers. 2. Publicly listed corporations around the world are sitting on over $12 trillion cash reserves (excluding financial companies) That’s more than the entire foreign exchenge reserves of all naitons. Expect large-scale investment over the next 5‒10 years....

* "How AI Will Change your life - A Futurist's Guide to a Super-Smart World" - Patrick Dixon's latest book on AI is published in September 2024 by Profile Books.  It contains 38 chapters on the impact of AI across different industries, government and our wider world, including chapters on the future impact of AI on emerging market economies and jobs.

Update in July 2022 on this April 2021 travel industry forecast.  Paris is heaving with tourists, Barcelona the same, while many flights between Europe and the US are packed to bursting. As I predicted would happen, a rapid bounce-back has taken place.

Along with manufacturing, retail and banking, the travel industry will be a fundamental engine of future globalisation, despite the huge impact of the COVID pandemic in 2020 and 2021. The reason is that human beings are genetically programmed to travel as hunter-gatherers, and have an irresistible urge to explore. (Written April 2021)

And as experience showed in 2020, whenever local, national or regional restrictions ease a little, huge numbers started booking trips almost immediately.  This was all helped by global COVID passports - showing evidence of COVID infection in the past, or vaccination or very recent negative tests. 

Just as I predicted in April 2021, we are now seeing pent-up demand, as people look to spend more than usual on holidays using saved up budgets during lockdown.

Therefore, whatever happens in the current pandemic, to the global economy, or in other world events, in general terms over the next 30 years we can expect the number of people travelling each day to grow dramatically as wealth increases, and as real costs of transport continue to fall.

Consider this: 85% of humanity lives in emerging markets, and most people in the world are still dreaming of taking their first flight one day.The greatest growth in travel will be within Asia, and in people from Asia visiting outside their own region. We will see a rapid increase in the number and size of regional airports, high-speed rail networks, and new roads.

* "How AI Will Change your life - A Futurist's Guide to a Super-Smart World" - Patrick Dixon's latest book on AI is published in September 2024 by Profile Books.  It contains 38 chapters on the impact of AI across different industries, government and our wider world, including chapters on the future impact of AI on the travel industry including tourism.